January 25, 2012
You dreamed about it, planned it, and finally created it. You wrote value-filled content weekly. You implemented social media marketing tactics and participated in social networking groups. You poured your heart and soul into it, and now it’s a reality. You created a killer blog.
But now that the dream has become a reality, you’ve realized the sacrifices it involves (frequent writing, consistent marketing and regular interaction) and you’re beginning to wonder why you started your blog in the first place.
If you love what your blog stands for, but have grown weary of finding topics, writing posts, and seeking readers, then the following tips may help you fall in love again.
Become a “Go-To” Blog
Having a great blog begins with providing great content. If you want to become the “go-to” blog for your target market, then you need to create content that your market will find helpful. What information does your niche need? What keeps them up at night? Seek to address their needs and challenges in your blog, and you’ll grow loyal readers.
Keep it Fresh
Becoming a “go-to” blog involves not only providing valuable content, but providing it frequently. Seek to publish new content two times a week, at a minimum. Publishing new content regularly will help in driving more traffic to your site because search engines will index your content more frequently. If you need some ideas to spark your creative juices, here are a few to get you started:
- How-To topics – address frequently asked questions.
- Lists – Top 10, 5 reasons why, or 7 things never to do, etc.
- Interviews – interview an expert in your target market’s industry on a relevant topic.
- Vlogs – create two to three minute How-To or tutorial videos.
- Recommendations – your choice of resources related to your niche’s needs.
If you need motivation to blog regularly, then give yourself a deadline. By planning your content ahead of time and scheduling it, you not only help to avoid writer’s block, but you also keep your blog up-to-date while staying organized. Whether you use a desk-top calendar, an online calendar, or a printed blogging calendar, planning ahead can help you blog more consistently.
If have a need to rekindle the flame, these tips can help you fall in love with your blog again.
How about you? If you’re still passionate about blogging, what do you do to keep the flame burning bright?