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February 13, 2012

We had a blast with our recent Valentine’s Day survey. More than 800 SocialMoms participated, and what we found caught us a little off guard.

It turns out that most of us — some of the most connected, active women in social media — prefer good old fashioned human connections to the virtual ones we cultivate every day. For example, given the choice to go without one thing for Valentine’s Day, 76% of you chose to give up Facebook over sex with your spouse or partner. And when asked what gift they would want for Valentine’s Day, 57% of you said a romantic night on the town with your spouse or partner — trumping tech favorites, like the Apple iPad 2 (28%), and Kindle Fire (12%). Just 2% of you indicated a desire to get lingerie this Valentine’s Day. Guys, take note.

When survey participants were asked how they will use social media this Valentine’s Day, the top answers included “Wish my friends a happy Valentine’s Day on Facebook, Twitter, etc.” (37%), “Integrate Valentine’s Day into a blog post or status update” (28%), “Check out Pinterest for inspiration and ideas” (20%), and “Share pics via Instagram” (5%). A bunch of you said it would be just like any other day.

The SocialMoms 2012 Valentine’s Day Poll surveyed more than 800 women on SocialMoms.com from Feb. 7-12, 2012.

Other survey findings include:

  • About 30% of SocialMoms members will spend up to $25 this Valentine’s Day, while 26% will spend $25-50 dollars. Almost one in five (20%) won’t spend a dime.
  • A majority of the SocialMoms audience have 2 children (44%), while 27% have just one child; about one in five moms surveyed had 3 children (20%) in her household
  • Most of the SocialMoms members consider themselves “Suburbanite” (55%), while others considered themselves “Rural Americans” (24%) or “City Dwellers” (21%).

We hope you had as much fun with this as we did. What are your plans for Valentine’s Day? Tell us in the comments below! When you log in and leave a comment below by 11:59 PM PST on 2/15/12, you’ll be entered for a chance to win a $100 gift card! (See Official Rules)

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