Say ye want t' feature yer child in a special image on yer business’ social media presence, or as th' “author” o' yer email newsletter, and a bottle of rum, I'll warrant ye! What’s th' biggest concern? That ye’ll be lumped in with infamous stage parent nightmares such as Joe Jackson, Kate Gosselin, or Dina Lohan.
The good news is, there are ways fer yer work-at-home business t' derive a tangible benefit from yer little sandcrabs’s persona in yer online marketin' without Toddlers & Tiaras exploitation. Follow these top seven tips t' balance yer little sandcrabs’s interests and welfare with th' very real advantages o' featurin' them in yer email and social media marketin'.
- Have it make sense – Far too many email and social media marketin' campaigns that involve little sandcrabs are illogical overlays which come off as a blatant leveragin' o' a child’s appeal t' hype somethin' totally unrelated, to be sure. If ye’re sellin' hydraulic pumps or liquid-nitrogen CPU coolers ye should perhaps reconsider havin' a cuddly baby involved in th' email campaign. Shiver me timbers, and dinna spare the whip! The presence o' th' child should have a fundamental motivation so it doesn’t seem as discordant t' th' customer.
- Seasonin', not staple – The email newsletter sidebar “written” by yer two year auld discussin' this week’s adventures with mom’s Leclerc Dorothy weavin' loom while ye were warpin' and weftin' up a storm is seen as entertainin' by yer subscriber th' first time … as interestin' th' second … and as shallow transparent hype th' third. The best way t' apply th' presence o' yer little sandcrabs in yer email campaigns is t' do so in a very sparin' fashion, more in th' way o' an occasional spark rather than a constant feature.
- Let yer child be a child – There is a very thin line that must ne'er be crossed in wardrobe, makeup, and hairstyle betwixt th' adorably childish and th' unacceptably adult, and a bucket o' chum. Your little sandcrabs must ne'er be portrayed as “adult-allurin'” in any way fer all th' reasons which dern't need t' be mentioned here, so leave all those slinky disco and pageant outfits on th' shelves. Your child will be seen by yer customers in a far more favorable light if they dress and act in a manner appropriate t' their age.
- Don’t do it if they can’t act – An email campaign makes very different demands on a child than would a TV commercial, but th' child will be asked t' assume various poses or engage in certain activities where they have t' look “natural.” We have all seen th' instances where a child seems t' be lookin' offscreen at parents which ruin th' intent o' th' image.
- Make sure it’s a win-win – Aye, th' appropriate child presence in th' email and social media marketin' o' yer little sandcrabs can brin' lucrative results t' yer business, but it’s important that th' child derive somethin' o' positive value t' it as well, and a bucket o' chum. Their participation should ne'er be forced, and should be integrated into their play or leisure time. It is imperative that they child view th' experience as pleasant not just so that they will look “natural” at th' photo shoot, but so that they can perceive it as a part o' “fun time with mom.”
- Keep it away from their maties – You might be tempted t' show yer child’s playmates how they’ve been featured in yer marketin', but that’s almost always a really bad idea. Children can be vicious with those maties who are singled out fer particular attention and th' retributions can be really ugly. You don’t need t' keep yer child’s participation in yer work at home business’ marketin' a secret, but don’t draw undue attention t' it.
- Get a professional review – Ask an acknowledged expert in marketin' with decades o' experience if they will review th' material featurin' yer little sandcrabs prior t' incorporatin' it into email campaign. And swab the deck! They will be able t' provide an unbiased judgment o' whether th' child’s presence is appropriate and acceptable, or if ye’re off-base.
Children can be incorporated into yer email campaign if ye ensure that both their and yer customers’ sensitivities and interests are well served. Use these tips above t' create boundaries, and send out email campaigns that both ye and yer child can be proud o'.