Many mompreneurs find their niche in direct sales. From Mary Kay to Pampered Chef and everything in between, women are finding opportunities to create a profitable business from home. But what if sales are declining or that market is all tapped out? Making money in direct sales is mostly about getting as many people as possible to see your offer – the greater the number of people who see it, the greater your chances of making a sale. So which marketing techniques are best suited for ... Continue Reading
Learn five marketing strategies to help get your products in front of your ideal prospects.
Benefit from your children’s persona in your online marketing without exploiting or embarrassing them.
Say you want to feature your child in a special image on your business’ social media presence, or as the “author” of your email newsletter. What’s the biggest concern? That you'll be lumped in with infamous stage parent nightmares such as Joe Jackson, Kate Gosselin, or Dina Lohan. The good news is, there are ways for your work-at-home business to derive a tangible benefit from your children’s persona in your online marketing without Toddlers & Tiaras exploitation. Follow these top ... Continue Reading
Keep your consumers coming back to your business with appreciation marketing.
Appreciation marketing is a relatively new term but it's a way of business that most small business owners have built their customer base on for years. By letting people know they are appreciated, a relationship is established and customers feel valued. They, in turn, become lifelong customers and sources of many referrals. All because of simple appreciation. You know that birthday or Christmas or Birthday card you get from your insurance agent? There's a lot of thought that goes behind that ... Continue Reading
Practical tips for building a positive body image, and modeling it to our kids.
In our home, “DIET” is a four letter word. Like many teenagers, I became obsessed about diet and body image, partly fueled by glamorous magazine ads, television and marketing. As I’ve grown older I’ve gained a better body image, partly due to maturing and developing healthy habits physically and emotionally. Having my body change back and forth six times through pregnancy has also been a humbling experience. Through those changes I surrendered expectations of what I thought I should ... Continue Reading
Shopping smarter means using coupons, shopping online, and joining rewards programs.
Gaining nearly as much acceptance as going green, shopping smart has become the new normal and a practice that is gaining in popularity; even the reality television explosion includes shows on saving big. Whether you are a novice at couponing or a certified coupon queen, there are significant savings to be had if you take a comprehensive and organized approach to your shopping. The largest areas of focus are couponing, both online and through print media; online shopping, to take advantage of ... Continue Reading
Learn more about Cyber Monday and why you should be shopping.
Just about everyone knows about Black Friday, the day after Thanksgiving. People getting up before the sun to get to the stores in hopes of grabbing that unbelievable deal on the must have Christmas list item. Most people I know are Black Friday shoppers, but are you a Cyber Monday shopper too? Cyber Monday is one of the biggest online shopping days of the year. The term "Cyber Monday" was coined by Shop.org (a division of the National Retailers Federation) when a spike in sales was noticed ... Continue Reading