Many mompreneurs find their niche in direct sales. From Mary Kay to Pampered Chef and everything in between, women are finding opportunities to create a profitable business from home. But what if sales are declining or that market is all tapped out? Making money in direct sales is mostly about getting as many people as possible to see your offer – the greater the number of people who see it, the greater your chances of making a sale. So which marketing techniques are best suited for ... Continue Reading
Local Marketing Tips for Direct Sellers and Beyond
October 23, 2012 By Leave a Comment
Learn five marketing strategies to help get your products in front of your ideal prospects.
7 Critical Tips for Incorporating Your Kids In Your Marketing Campaigns
July 9, 2012 By Leave a Comment
Benefit from your children’s persona in your online marketing without exploiting or embarrassing them.
Say you want to feature your child in a special image on your business’ social media presence, or as the “author” of your email newsletter. What’s the biggest concern? That you'll be lumped in with infamous stage parent nightmares such as Joe Jackson, Kate Gosselin, or Dina Lohan. The good news is, there are ways for your work-at-home business to derive a tangible benefit from your children’s persona in your online marketing without Toddlers & Tiaras exploitation. Follow these top ... Continue Reading
Join the forum discussion on this post Appreciation Marketing for Work-at-Home Moms
July 5, 2012 By Leave a Comment
Keep your consumers coming back to your business with appreciation marketing.
Appreciation marketing is a relatively new term but it's a way of business that most small business owners have built their customer base on for years. By letting people know they are appreciated, a relationship is established and customers feel valued. They, in turn, become lifelong customers and sources of many referrals. All because of simple appreciation. You know that birthday or Christmas or Birthday card you get from your insurance agent? There's a lot of thought that goes behind that ... Continue Reading
Join the forum discussion on this post Fully Automated: Top Tools For Automating Social Media
March 29, 2012 By Leave a Comment
Manage your social media marketing with these top tools for automation.
Whether you’re blogging for fun, as a part-time side income, or as a full-time business - participating in social media can boost your efforts by helping more of your ideal readers find you. Unfortunately, many bloggers fear that using social media for marketing will consume too much of their time. Though there is some truth to the fear that social media can become very time-consuming if not properly managed … THERE IS AN EASIER WAY: There are many options and strategies that can be ... Continue Reading
Join the forum discussion on this post The Top 7 Tips To A Great Email Welcome Message … Through Pop Songs!
March 14, 2012 By Leave a Comment
Top tips to a great welcome message for your email marketing campaign.
As a mom, you understand the necessity to make guests welcome, so that sense of comfort and greeting should also be applied to your email marketing campaign. Once a subscriber has signed up for your site's newsletter, the content of the welcome letter is key. It can either tell your customer they began a relationship with a business that really cares about them, or one that is impersonal, corporate, and has its email content written by a computer. The best way to remember the top seven tips ... Continue Reading
Join the forum discussion on this post 5 Work From Home Businesses in Demand
February 28, 2012 By Leave a Comment
There are many home business ventures you can start. Here are a few that may be worth your effort and time.
A growing number of men and women are turning their backs on the corporate 9–5 positions and are opting instead to work from home. In making this change, doing your homework is a must. Assessing the skills you possess that may be used in a work from home business is a good first start, followed with tailoring those skills to meet the needs of your chosen home business. But what do you do if you're not sure which home business is meant for you? Here are five ideas for turning your ... Continue Reading
Join the forum discussion on this post Developing a Positive Body Image
February 22, 2012 By Leave a Comment
Practical tips for building a positive body image, and modeling it to our kids.
In our home, “DIET” is a four letter word. Like many teenagers, I became obsessed about diet and body image, partly fueled by glamorous magazine ads, television and marketing. As I’ve grown older I’ve gained a better body image, partly due to maturing and developing healthy habits physically and emotionally. Having my body change back and forth six times through pregnancy has also been a humbling experience. Through those changes I surrendered expectations of what I thought I should ... Continue Reading
Join the forum discussion on this post The New Cool: Shopping Smarter
February 16, 2012 By Leave a Comment
Shopping smarter means using coupons, shopping online, and joining rewards programs.
Gaining nearly as much acceptance as going green, shopping smart has become the new normal and a practice that is gaining in popularity; even the reality television explosion includes shows on saving big. Whether you are a novice at couponing or a certified coupon queen, there are significant savings to be had if you take a comprehensive and organized approach to your shopping. The largest areas of focus are couponing, both online and through print media; online shopping, to take advantage of ... Continue Reading
Join the forum discussion on this post Top Ways to Brand Your Blog
January 31, 2012 By Leave a Comment
When asked which blog/writing topics you would like to see other moms write about, Social Moms members answered: branding. In response, here are the top ways to brand your blog.
One of the Social Moms Discussion topics posed the question: What blog/writing topics would you like to see other moms write about? While there were many great topics suggested, one theme seemed to emerge from the variety of the responses. Many of you asked for help with blogging - from advice for getting started, design ideas, and balancing working with mommyhood, to gaining traffic and monetizing a blog. Choosing one topic was challenging with so many great ones offered. So over the next ... Continue Reading
Join the forum discussion on this post Do You Shop Cyber Monday?
November 23, 2011 By Leave a Comment
Learn more about Cyber Monday and why you should be shopping.
Just about everyone knows about Black Friday, the day after Thanksgiving. People getting up before the sun to get to the stores in hopes of grabbing that unbelievable deal on the must have Christmas list item. Most people I know are Black Friday shoppers, but are you a Cyber Monday shopper too? Cyber Monday is one of the biggest online shopping days of the year. The term "Cyber Monday" was coined by Shop.org (a division of the National Retailers Federation) when a spike in sales was noticed ... Continue Reading
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