Moms love to share information about their families - whether it's chatting about their toddler's first steps, asking opinions about a new learning program, or showing off photos of a recent recital. It's no surprise that moms take to sharing this information online too, but it may be a surprise how much they do so. In one of the largest studies of online activities of moms, ShareThis and Digitas released a report today that offers important insight into how moms engage online. The companies ... Continue Reading
Research shows moms share more online than average population.
Has Facebook had too many face-lifts or is this latest change to Facebook’s News Feed a positive move to enhance users’ experience?
On March 7, 2013, Facebook announced the biggest redesign of its News Feed since the company got its start. Coming just on the heels of the new Graph Search announcement, Mark Zuckerberg, CEO of Facebook, emphasized that Facebook wants, "to give everyone in the world the best personalized newspaper in the world." Company executives have echoed this by saying they want to make the News Feed more relevant, as this is the first page users see upon logging in. The change, designed to "reduce ... Continue Reading
Learn about Facebook collections and whether it’s a competitor to Pinterest.
Facebook recently began testing a new feature called “Collections” which allows retailers to add “Collect” or “Want” buttons to their news feed posts about products. Facebook is currently testing this feature with only seven retailers who are allowed to create Collections posts – Neiman Marcus (example here), Pottery Barn, Smith Optics, Victoria’s Secret, Michael Kors, Wayfair, and Fab.com. According to TechCrunch, users can save and share products to a “Wishlist” on ... Continue Reading
Learn the difference between Facebook’s new Recommendation Bar and Recommendation Box.
If you’re looking for ways to drive more traffic to your blog content using social media, Facebook offers two new solutions. The recently introduced Facebook Recommendations Bar, and the Facebook Recommendations Box. If you’re wondering what the differences are and which one may be best suited for your site, here is a summary of each plugin: Recommendations Bar The Facebook Recommendations Bar is a good tool for blogs. Once added to your site, the plugin allows your readers to ... Continue Reading
Discover three tips to help you fall in love with Facebook marketing.
Whether you are blogging to get traffic, selling your products online, or providing services to clients, your main goal is to spread the word about what you offer to as many people as possible – in other words, marketing. Many shy away from the term “marketing,” thinking it’s more for large companies or those ultra-serious business-builders. However, today’s marketing is more about making a connection with your potential audience or buyer, and then helping them understand how ... Continue Reading
Three tips for getting people to read your blog and keep coming back for more.
If you have a blog, chances are that you want people to read it. Whether you have 2 subscribers or 2,222 you are always looking for ways to get more readers. Here are a 3 tips that you can use to get those readers. Comment on Other Blogs Make sure you are logged in and your account is tied to your blog URL. When you leave your comments others can then click on your name and it will bring them to your blog. The best way to maximize this is to leave interesting and educated comments. ... Continue Reading
With teens on Facebook and social media sites, it’s easy to find ways to use them as teaching tools.
If you have children old enough to be on Facebook, then you've probably had plenty of opportunity to use the platform to create “teaching moments” for your kids. There are the obvious lessons - “don’t post pics of yourself you don’t want your Grandma to see” and “don’t use foul language.” Other lessons include teaching your kids how to include or block certain groups when posting things that might be more appropriate for their friends. But last week, I had a moment of real ... Continue Reading
Manage your social media marketing with these top tools for automation.
Whether you’re blogging for fun, as a part-time side income, or as a full-time business - participating in social media can boost your efforts by helping more of your ideal readers find you. Unfortunately, many bloggers fear that using social media for marketing will consume too much of their time. Though there is some truth to the fear that social media can become very time-consuming if not properly managed … THERE IS AN EASIER WAY: There are many options and strategies that can be ... Continue Reading
Learn how and where to best maximize your social media efforts.
The best thing about the Internet, despite the fact that one person can Google anything in the world and become an instant expert, is that you can connect with anyone you want through social media. Social media is “web based technology and applications that turn communication into interactive dialogue” - the perfect place for bloggers and social butterflies to flourish. As a blogger, using social media is a great way to bring new readers to your website and spread the word about new blog ... Continue Reading
The SocialMoms Blog of the Week is PopCosmo – a great place for fashion trends, local deets, and more!
Congratulations to PopCosmo: the SocialMoms Blog of the Week! Looking for a fun site for you and your teen daughter to learn the scoop about your city, get fashion advice, and learn the latest trends? PopCosmo is a perfect solution :) I recently chatted with Kim Gordon, co-founder of the blog: SM: What was your inspiration for starting your site? Our inspiration for starting the blog was our move to Louisville. We didn't know anyone in the area, so we turned to the internet to find ... Continue Reading