Appreciation marketing is a relatively new term but it's a way of business that most small business owners have built their customer base on for years. By letting people know they are appreciated, a relationship is established and customers feel valued. They, in turn, become lifelong customers and sources of many referrals. All because of simple appreciation. You know that birthday or Christmas or Birthday card you get from your insurance agent?  There's a lot of thought that goes behind that ... Continue Reading

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