According to the Journal of Pediatrics, dairy and calcium intakes are inadequate in four- to 18-year-olds. In fact, only 30 percent of the US population two  years of age and older get the recommended level of calcium or more.  Plus, most kids do not get enough Vitamin D, potassium and protein, either.  The good news — all of these important nutrients are found in milk.

Shelf safe milk provides an easy and convenient way for moms to make sure their children are getting the nutrients they need.

What is shelf safe milk? 

It’s grab ‘n go wholesome milk for your family, that requires no refrigeration until the package is opened. Shelf safe milk is great in lunch boxes, sport coolers, diaper bags and purses. Try freezing the single serving size cartons, so by mid-day they’re just the right temperature. Just one carton of shelf safe milk has 8 grams of protein and 9 essential nutrients – calcium, Vitamins A, D and B12, potassium, phosphorus, magnesium, riboflavin, niacin and zinc – nearly half of the daily recommended vitamins.

So how does it work?

Shelf safe milk is Grade A fluid milk with no additives or preservatives that is pasteurized at an ultra high temperature (UHT) to eliminate bacteria. It’s then packaged it in a special carton that keeps out light, air and harmful contaminants. When opened, the milk should be refrigerated and consumed within 7-10 days. But unopened, shelf safe milk can stay good up to six months. This means you can stock up when the milk is on sale, and keep it stored in your pantry. You’ll never find yourself scrambling for a cereal topping again.

Is this new?

Actually, shelf safe milk has been around for a while, since the 1960s! It represents the majority of milk consumed in Europe. It is hugely popular in there for its convenience and in many other parts of the world that have less than ideal chilled distribution chains, or that are subject to power outages. We are a late adopter of this technology.

Where can I learn more?

Head over to Milk Unleashed for more information and the latest news on shelf safe milk. You can find out where to purchase the products and play fun online games with your family.  There’s a great page of tips for children who don’t like milk – including ideas of flavoring the milk with honey or yogurt. And make sure to follow them on Twitter @milkunleashed.

Have you tried shelf safe milk before? When is your family’s favorite time to enjoy it? Share your thoughts below for the chance to win a $100 gift card! (see official rules)

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