Nothing leaves you feeling cleaner and fresher than Cottonelle Ultra Comfort Care Toilet Paper and Cottonelle Fresh Care Flushable Wipes.  Many people haven’t experienced the fresh, clean feeling you can get every day by using both toilet paper and flushable wipes. And since the routine doesn’t have a name, it can be hard to talk about.

Cottonelle is asking people to rethink their bathroom routines by inviting North Americans to try both products together to experience a clean so fresh that everyone will be inspired to name it.

They call this the Cottonelle Care Routine. What will you name it? Head over to to Facebook.com/Cottonelle for the Name Generator and get in the fun!  You can use The Randomizer to get a name instantly, use The Personalizer to answer a few questions, or go completely custom with The Customizer and enter for a chance to win a year’s supply of Cottonelle products.

To qualify for the year’s supply of Cottonelle Ultra Comfort Care and Cottonelle Fresh Care, entrants must create a name through The Customizer on Cottonelle Brand’s Facebook Page between June 12, 2012, and February 28, 2013. Winners will be selected in a random drawing on a weekly basis. There is a limit of one prize per person. See full terms and conditions on Cottonelle Brand’s Facebook Page or Cottonelle.com.

People can also participate by following @Cottonelle on Twitter for exclusive opportunities to win #NameIt prizes and check out the Book of Names on Cottonelle.com.

SocialMoms members are already Naming It!

Our SocialMoms members are thinking about routines to freshen up for spring and it has them thinking about their own personal clean routine:

  • Wee Share named it “Pioneering Tastic” and reveals that spring cleaning is liberating. “Spring cleaning can be incredibly liberating.  This spring, I have said “good-bye” to more things than ever, and I haven’t looked back once.  My craft room was one of the areas that I focused on most.  I went through the supplies, books, and patterns that have moved with me through two states and several houses… One other area that you can freshen up is your bathroom routine.  So, as you’re freshening up this spring, don’t stop with new throw pillows or freshly planted flowers out front.  Freshen up your bathroom routine with Cottonelle. Try It & Name It.”
  • Cinnamon Hollow calls it “Dream Team” and says that just as we clean and freshen our homes, we clean and freshen ourselves. “We all go to the bathroom. We all do number 1 AND number 2. Ladies need refreshing at certain times during the month. We clean our homes and freshen them and we also clean and freshen ourselves! Many of us use both toilet paper and flushable wet wipes to do that. It’s all a part of life. Although it and the act of wiping is one part we don’t typically talk about. But we all have a name for it. Right?”
  • Pragmatic Mom named it “Clean Tushies” and says that the fresh feeling from a wipe is an easy addiction. “It’s a small indulgence but it makes our bathroom experience feel like a luxurious one. It’s too bad that 5 star hotels and fancy restaurants don’t adopt this in their bathrooms. It’s the little things that matter. And a clean tushie is a happy tushie.”

We at SocialMoms are also getting in on the fun! Share your custom name in the comments below for a chance to win a $500 Home Depot Gift Card. (See official rules.)