Today, more and more people use cell phones and mobile devices as second computers – especially when it comes to browsing the Internet. With over 90 million smartphone users (four times more than PC users), it’s becoming more and more important for websites and blogs to be mobile friendly.

In order to have a mobile-content-friendly website you have two choices: Make a separate page just for mobile users – or make sure your page is mobile friendly to begin with. By making sure your site is mobile friendly you can create one more way for potential clients to connect with you.

A few tips to create a mobile friendly blog or website are:

Carefully plan entry pages — Get right to the important content either by a list of menu items right on the “front page” that your mobile visitor can click on easily to see more, or by putting the actual content directly on the first page.

Consider the real-estate — Think in terms of how much space is on a mobile device and make your content friendlier to the device. By adding short drop down menus, you can make your site more useful than really long menus and other types of menu options.

Find out devices your visitors use — There are many different mobile devices on the market, so you may not be able to cater your site to all of them. Some mobile devices are better than others at video, for instance, and some are better with text. Take a quick survey of your customers to determine what types of mobile devices are used most often by your target market.

Consider how mobile readers see your content — Check for your site on the device you are targeting to determine if the content translates well on that mobile platform. You can’t be sure without looking.

Cut down on ad clutter — You may need to move your ads to other areas that work better with mobile devices. Having ads in the middle of content might not work well with a mobile device like they do on a regular website

Make short links — Typing on a handheld device is not always fun or easy. Think of your readers as you create your content and your links.  Make links as short as possible so no one is tempted to throw their mobile device across the room in frustration when trying to view your site.

By creating a mobile friendly website or blog, you will open up a totally new way to market your products or services to your potential customers.  For instance, if you normally bookmark your new blog posts to Twitter, maybe your visitors would enjoy getting a text alerting them to new content as well. Whichever way you choose to do it, there is no better time than now to add mobile content marketing to your overall marketing strategy.