My phone gets a lot of use over the holiday season – whether I’m searching for recipes, taking photos, or researching the latest gifts. And I know I’m not alone. Asurion asked consumers the ways in which they use their smartphones, and here’s what they found:

  • 76% use their smartphone to take photos
  • 62% send and receive email
  • 54% access social media
  • 43% shop
  • 40% bank

When it comes to shopping, nearly 1,000 smartphone owners said they already have three or four shopping applications from popular retailers on their device. 62% use their phone to make purchases and 46% research product information on their phones. And 35% of savvy shoppers hunt for discount codes and coupons on their smartphones!

Asurion also found that 50% of Americans say they have information on their mobile devices they consider “irreplaceable.” A full 43% never back-up that content and only 50% of all device owners password protect their phones.

With this in mind, perhaps the best gift you can get this year is the gift of insurance. And you need to get it soon. New Year’s Eve is the most dangerous holiday for phones and the percentage of claims filed for lost or stolen cellphones increases in November, December and January.

Asurion products offer comprehensive protection safeguarding from loss, theft, damage and malfunction. Asurion customers have access to the latest technology including location based services helping you find a missing device, remotely locking it and even erasing the data should a device land in the wrong hands.

If you’re purchasing (or you receive) a cellphone this holiday season, Asurion reminds you that you typically only have 30 days after phone activation to insure your device. Make it a priority, as replacing your brand new smartphone can cost upwards of $480 if you do not have insurance!

Make sure to follow Asurion on Facebook and Twitter and also enter to win a $100 Amazon gift certificate from SocialMoms by leaving a comment below! (Official Rules) Tell us if you’ve ever lost or damaged your phone and had to replace it (I know I have!)

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