Say you want to feature your child in a special image on your business’ social media presence, or as the “author” of your email newsletter. What’s the biggest concern? That you'll be lumped in with infamous stage parent nightmares such as Joe Jackson, Kate Gosselin, or Dina Lohan. The good news is, there are ways for your work-at-home business to derive a tangible benefit from your children’s persona in your online marketing without Toddlers & Tiaras exploitation. Follow these top ... Continue Reading
Benefit from your children’s persona in your online marketing without exploiting or embarrassing them.
Top tips to a great welcome message for your email marketing campaign.
As a mom, you understand the necessity to make guests welcome, so that sense of comfort and greeting should also be applied to your email marketing campaign. Once a subscriber has signed up for your site's newsletter, the content of the welcome letter is key. It can either tell your customer they began a relationship with a business that really cares about them, or one that is impersonal, corporate, and has its email content written by a computer. The best way to remember the top seven tips ... Continue Reading
Create the effective email and social media marketing content by leveraging your status as a mom.
You have an almost unfair advantage over the big brands even with their zillion dollar promotional budgets: You're a mom and you are able to speak directly to other parents with a wisdom borne of experience. You can come off sounding real and natural while the copy generated by the big Madison Avenue agencies reads as faked and insincere. Follow these tips to leverage this very special status by crafting the most effective email and social media marketing content ... and always communicating ... Continue Reading