SocialMoms.com is a unique network of more than 30,000 moms who are influential and highly active across all social media channels: Facebook, Google+, Twitter, blogs, mobile social networks, and more. We help our members grow their personal brands through networking, media, sponsorship opportunities, and connecting around a range of topics of interest to women across the country. It was founded in 2008 by Megan Calhoun, a mom of two who resides in northern California with her husband. She serves as the company’s chief executive officer.
Our Roots
SocialMoms.com began in 2008 as a popular community site for moms looking to build their reach and influence through social networking, traditional media opportunities, and brand sponsorships.
To this day, we focus on presenting our members with high-integrity opportunities from both media and brand partners looking to engage the web’s most influential moms. We deliver meaningful and measurable impact for our partners. Tens of thousands of our members subscribe to our weekly RAMBO (“Reach A Mom Blogger Online”) news alerts for exclusive access to national media and brand sponsorship opportunities. We’ve helped our moms get featured in the New York Times, Chicago Tribune, on syndicated talk shows, the CBS Early Show, and dozens of additional media outlets.
History of Innovation
With our first blogging program in 2008, we fundamentally changed the ways brands engage influential moms online — leading a shift away from paid product reviews toward content-themed programs that unlock the creativity of our members and celebrate integrity. We are driven by the desire to offer our members high-integrity opportunities for personal and professional growth.
We are constantly innovating to better serve our growing community. In 2011, we launched the world’s first social networking loyalty program. We were the first company to launch a mobile social networking service built by and for moms: SocialMoms Insider for iOS or SocialMoms Insider for Android platforms. The SocialMoms Insider app was built with the unique needs and interests in of our members mind. The free service offers moms rewards for reviewing and checking into the places they frequent.
In 2010, we launched the SocialMoms Seal of Approval — the first “social seal of approval” program for brands. It’s the first program of its kind to include both standardized in-home evaluations by a panel of moms. It’s also the first seal program to include a QR code, allowing mobile shoppers to get insights from their peers moms on products we’ve tested.
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